Our Approach

Our Approach

Discover the Chinatours.com approach to exploring China

Creating beautiful travel memories is our business

Because every traveler is unique, we believe every travel experience should be unique too. That’s why our approach to travelling and tours is different.

Based on decades of experience on the ground delivering tours, we understand exactly what it takes to make special travel memories that last a lifetime.


We create beautiful travel memories

ChinaTours.com is more than a tour operator in China.

We understand one of the best things about traveling is talking about the experience after the tour is over. We’re committed to creating beautiful travel memories every time you tour with us.


You’ll discover real China with us

We help the world uncover and experience real China.

With a focus on culture, people, places and authentic experiences, you’ll discover a different – and real – China with us. It’s why we have our no commission-based shopping commitment. It’s for people who value experience.


Our tours are based on real experiences, not shopping

While shopping is a big part of travel (we love shopping too!), at ChinaTours.com, we design tours around enjoying the experience of real China, not shopping.

We want our travellers to feel they have a choice about what they purchase and where. It’s the reason every member of our team is paid a salary, instead of having to rely on receiving sales commissions from preferred store operators on the tour.

The benefit to you is ChinaTours.com guides and drivers are totally independent and focused on delivering a memorable experience, not generating an income. They are free to share their wonderful local knowledge of what’s best in every location you visit.

Want insider shopping tips? No problem. Be sure to check with your guide while on tour with us. And if you’ve made a discovery before arriving in China, let us know. We’d love to take you there and can help with translation, selection and creation of a real China experience.


Our tour guides are English speaking

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


We look after every detail

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


Our price difference = a beautiful experience

ChinaTours.com is committed to creating beautiful travel memories. Whether we’re devising our own tours, or custom designing one for you, our focus is on providing you with an experience you’ll enjoy and remember, long after you’ve arrived home.

We source premium partner providers for accommodation, travel and experiences. We do this because we understand the importance of making the most of your precious travel time. It’s why we include centrally located accommodation, comfortable travel times (no pre-dawn starts), and small groups.

Why is this better? Instead of being constrained by tight tour timetables, commission-based shopping destinations, and tour food, you can enjoy total flexibility during your experience with us: relaxed travel pace, eating where you’d like, and incredible accommodation options. Wherever it is, ChinaTour.com guides will take you there!


Connect with real people who know China

For over ten years we’ve been developing our team of travel consultants and guides who are committed to making your tour a beautiful travel memory.

Our big focus? Having a team who understand how important it is to integrate with different cultures. We know we get it right because that’s what people tell us.

From your first enquiry with ChinaTours.com through to the last day of your tour, we ensure our communication with you is clear and comprehensive.


We really care

As a family owned business, we treat our guests and our travel partners how we like be treated – with respect and care.

Our team genuinely cares about you while you’re on tour with ChinaTours.com. If you have any concerns about your tour, be sure to let us know. We’ll do everything can to resolve these as quickly as possible, so you can get back to enjoying your experience.


We offer more choice

With over 100 tour products, ranging from half day walking tours to multi-week adventures, there is virtually no limit to the available choices.

Can’t find what you’re looking for? No problem. We’ll customise a tour specially for you.


Our travel schedules are relaxed

While every tour has a set itinerary, we make sure there is ample time for travelers to wander and discover without a rigid schedule. After all, isn’t that when the best discoveries are made?

Because there is scope on tour for exploration, our guides are able to assist you to discover the exotic, unusual and interesting including optional activities. We think these are perfect ingredients for making beautiful travel memories.


Our accommodation is centrally located

Our accommodation partners have been selected for their centrally located hotels, making it easy for you to make the most of your precious travel time and experience more of the real China while you’re here.

Centrally located means you’ll find our four and five star hotels in the inner city, close to restaurants, stylish shopping choices, and theatres, With heavy traffic a feature of all cities in China, you’ll appreciate the convenient location puts you in easy walking distance to adventure.


Check in with your guide 24/7

When you tour with us, you enjoy 24/7 direct telephone access to your English-speaking tour guide. Once your booking is confirmed with us, we’ll provide the contact details of your guides so you have everything you need on arrival in China. Our guides are trained to be available to support you throughout the tour. No request is too small, so be sure to ask for what you need, regardless of the whether it’s day or night.


Your privacy is protected

Trust is at the heart of every ChinaTours.com customer relationship. We maintain strict protocols around privacy protection.


Your safety is our priority

We understand many Western travelers new to China have safety concerns. That’s why we provide all guests with 24/7 direct mobile contact to their tour guide. You can be confident you will be taken care of every step of your journey.

Check out our frequently asked questions and discover more answers to travelling in China


No early flights

Travelling long distances can be tiring so it’s good to know ChinaTours.com ensures maximum enjoyment and comfort for you while on tour. We have a no early flights policy that means you’ll be well-rested and enjoy your next travel destination.


Eat where and what you want

One of the joys of travel is experiencing the food and culture of your new destination. China offers many diverse food options and we want you to experience as many as possible while on tour with us. For this reason, we provide our customers with freedom and choice. This is why all tour package pricing is provided exclusive of meals.

The benefit to you? You choose the food! Our guides will share insider knowledge and take you to any restaurant you want to experience.

They will also make recommendations based on our carefully curated selection of the restaurants and food choices we feel provide our customers with a special experience.

Want to know more about how we make special travel memories?

Talk to a China travel expert

Get in Touch

Travel Memories

Read what people say about travelling with ChinaTours.com


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Customers from USA

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Testimonials


Brandon L
Brandon L
Reviewed on Sept 26, 2026
Tripadvisor score Joy was an absolute Joy

Sept 2026

Our trip to Xi’An was amazing and would not have been possible without the help of our tour guide, Joy. Joy was incredible in helping our family explore the Terracotta Warriors, Xi’An City Wall, and the Muslim Quarter. She also helped us in the market. I cannot recommend Joy enough!
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Victoria L
Victoria L
Reviewed on Sept 22, 2026
Tripadvisor score So much fun. We love Joy

Sept 2026

We had a great time. Joy was so excellent. She answered all of our questions and was so patient with all of our family needs. She helped us translate things in the market and was so kind. 100/10 recommend Joy!!
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Chris N
Chris N
Reviewed on Sept 21, 2026
Tripadvisor score Independent travel in China

Sept 2026 • Couples

We wanted to travel independently in China, but knew that there were some places we wanted a private guided tour. Dora from China tours was excellent! She found us guides and drivers for day tours tailored to our requirements in Beijing, Xian and Chengdu. The guides were friendly and knowledgeable. Dora was also extremely helpful and flexible when our plans changed. We knew she was always there for us! Would highly recommend Dora and China Tours
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Philip W
Philip W
Reviewed on Sept 17, 2026
Tripadvisor score Chongqing tours with Jennie through China Tours

Sept 2026 • Couples

We booked our China trip through China Tours, and Dora was our main contact who helped organize our visit across three cities. She was very helpful throughout the planning process and made the arrangements easy for us.

For our Chongqing tour, we were very lucky to have Jennie as our guide. She was patient, organized, caring, knowledgeable, and just a genuinely nice person to spend the day with. She made the whole experience feel easy, relaxed, and enjoyable.

One of the things we really appreciated was how much effort Jennie put into taking pictures for us. She used her professional-grade cameras and captured so many great moments throughout the day. At times, it honestly felt like we had a professional photographer traveling with us, which made the experience even more special.

Jennie also went well beyond what we expected from a tour guide. She had already been in touch with us before the tour to help us prepare, and even after the tour had ended, she continued to look out for us. The next day, she reminded us a couple of times about a drone show in Chongqing so that we would not miss it. She did not have to do that at all, and we really appreciated how thoughtful and caring she was.

We really enjoyed our time with Jennie and were very happy with the support we received from Dora and China Tours as well. We would happily recommend China Tours, and especially Jennie, to anyone visiting Chongqing.
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Napha P
Napha P
Reviewed on Sept 13, 2026
Tripadvisor score Jenny was a hard worker dedicated to providing us with the best service possible making our tour totally enjoyable. ❤️🥰

Sept 2026

Jenny was a hard worker dedicated to providing us with the best service possible making our tour totally enjoyable. ❤️🥰🥰
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Fabio M
Fabio M
Reviewed on Sept 09, 2026
Tripadvisor score Discover the attractions of Zhangjiajie with CHINA TOURS.

Sept 2026 • Solo

Perfectly organized tour with driver and guide, Mr. Mudong. Every day allowed me to discover enchanting places and attractions, both by day and by night. I highly recommend these people and this type of organization. Heartfelt thanks.
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Lyn R
Lyn R
Reviewed on Sep 02, 2026
Tripadvisor score Excellent Tour and Outstanding Guides

August 2026 . Friends

We had a very good experience and would definitely recommend this tour. The itinerary was well paced, covered the major sights we wanted to see, and the logistics were handled very well.

The guides were the strongest part of the trip. Helen was exceptional; Robert, John and Smile were all knowledgeable, attentive and flexible. They worked hard to make the trip comfortable and adjusted when needed. Smile’s recommendation of the Beijing acrobat show was an unexpected highlight.

We loved the Great Wall, Forbidden City, Summer Palace, Terracotta Warriors, pandas and Shanghai Museum. The Peking duck experience was also excellent. Crowds were overwhelming at times, but that was beyond the tour company’s control.

There were a few areas for improvement; dietary restrictions needed better communication with restaurants, domestic airline baggage limits should be explained in advance, and we would have appreciated clearer instructions for high-speed train travel.

Overall, it was a memorable trip with excellent guides, good pacing and very well-managed logistics. We were very glad we chose this tour.
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Emily Rose
Emily Rose
Reviewed on August 26, 2026
Tripadvisor score Our tour guide Ken made the trip so special!

Aug 2026 • Couples

Ken was an AMAZING guide!! One of my favorite tour guides ever. He was so professional and knowledgeable and kind. He really looked after us and made sure everything was handled perfectly. Huge thanks to Ken!!
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