Our Approach

Our Approach

Discover the Chinatours.com approach to exploring China

Creating beautiful travel memories is our business

Because every traveler is unique, we believe every travel experience should be unique too. That’s why our approach to travelling and tours is different.

Based on decades of experience on the ground delivering tours, we understand exactly what it takes to make special travel memories that last a lifetime.


We create beautiful travel memories

ChinaTours.com is more than a tour operator in China.

We understand one of the best things about traveling is talking about the experience after the tour is over. We’re committed to creating beautiful travel memories every time you tour with us.


You’ll discover real China with us

We help the world uncover and experience real China.

With a focus on culture, people, places and authentic experiences, you’ll discover a different – and real – China with us. It’s why we have our no commission-based shopping commitment. It’s for people who value experience.


Our tours are based on real experiences, not shopping

While shopping is a big part of travel (we love shopping too!), at ChinaTours.com, we design tours around enjoying the experience of real China, not shopping.

We want our travellers to feel they have a choice about what they purchase and where. It’s the reason every member of our team is paid a salary, instead of having to rely on receiving sales commissions from preferred store operators on the tour.

The benefit to you is ChinaTours.com guides and drivers are totally independent and focused on delivering a memorable experience, not generating an income. They are free to share their wonderful local knowledge of what’s best in every location you visit.

Want insider shopping tips? No problem. Be sure to check with your guide while on tour with us. And if you’ve made a discovery before arriving in China, let us know. We’d love to take you there and can help with translation, selection and creation of a real China experience.


Our tour guides are English speaking

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


We look after every detail

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


Our price difference = a beautiful experience

ChinaTours.com is committed to creating beautiful travel memories. Whether we’re devising our own tours, or custom designing one for you, our focus is on providing you with an experience you’ll enjoy and remember, long after you’ve arrived home.

We source premium partner providers for accommodation, travel and experiences. We do this because we understand the importance of making the most of your precious travel time. It’s why we include centrally located accommodation, comfortable travel times (no pre-dawn starts), and small groups.

Why is this better? Instead of being constrained by tight tour timetables, commission-based shopping destinations, and tour food, you can enjoy total flexibility during your experience with us: relaxed travel pace, eating where you’d like, and incredible accommodation options. Wherever it is, ChinaTour.com guides will take you there!


Connect with real people who know China

For over ten years we’ve been developing our team of travel consultants and guides who are committed to making your tour a beautiful travel memory.

Our big focus? Having a team who understand how important it is to integrate with different cultures. We know we get it right because that’s what people tell us.

From your first enquiry with ChinaTours.com through to the last day of your tour, we ensure our communication with you is clear and comprehensive.


We really care

As a family owned business, we treat our guests and our travel partners how we like be treated – with respect and care.

Our team genuinely cares about you while you’re on tour with ChinaTours.com. If you have any concerns about your tour, be sure to let us know. We’ll do everything can to resolve these as quickly as possible, so you can get back to enjoying your experience.


We offer more choice

With over 100 tour products, ranging from half day walking tours to multi-week adventures, there is virtually no limit to the available choices.

Can’t find what you’re looking for? No problem. We’ll customise a tour specially for you.


Our travel schedules are relaxed

While every tour has a set itinerary, we make sure there is ample time for travelers to wander and discover without a rigid schedule. After all, isn’t that when the best discoveries are made?

Because there is scope on tour for exploration, our guides are able to assist you to discover the exotic, unusual and interesting including optional activities. We think these are perfect ingredients for making beautiful travel memories.


Our accommodation is centrally located

Our accommodation partners have been selected for their centrally located hotels, making it easy for you to make the most of your precious travel time and experience more of the real China while you’re here.

Centrally located means you’ll find our four and five star hotels in the inner city, close to restaurants, stylish shopping choices, and theatres, With heavy traffic a feature of all cities in China, you’ll appreciate the convenient location puts you in easy walking distance to adventure.


Check in with your guide 24/7

When you tour with us, you enjoy 24/7 direct telephone access to your English-speaking tour guide. Once your booking is confirmed with us, we’ll provide the contact details of your guides so you have everything you need on arrival in China. Our guides are trained to be available to support you throughout the tour. No request is too small, so be sure to ask for what you need, regardless of the whether it’s day or night.


Your privacy is protected

Trust is at the heart of every ChinaTours.com customer relationship. We maintain strict protocols around privacy protection.


Your safety is our priority

We understand many Western travelers new to China have safety concerns. That’s why we provide all guests with 24/7 direct mobile contact to their tour guide. You can be confident you will be taken care of every step of your journey.

Check out our frequently asked questions and discover more answers to travelling in China


No early flights

Travelling long distances can be tiring so it’s good to know ChinaTours.com ensures maximum enjoyment and comfort for you while on tour. We have a no early flights policy that means you’ll be well-rested and enjoy your next travel destination.


Eat where and what you want

One of the joys of travel is experiencing the food and culture of your new destination. China offers many diverse food options and we want you to experience as many as possible while on tour with us. For this reason, we provide our customers with freedom and choice. This is why all tour package pricing is provided exclusive of meals.

The benefit to you? You choose the food! Our guides will share insider knowledge and take you to any restaurant you want to experience.

They will also make recommendations based on our carefully curated selection of the restaurants and food choices we feel provide our customers with a special experience.

Want to know more about how we make special travel memories?

Talk to a China travel expert

Get in Touch

Travel Memories

Read what people say about travelling with ChinaTours.com


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Testimonials


Janet Y
Janet Y
Reviewed on March 22, 2026
Tripadvisor score Only way to travel in China with China Tours

Mar 2026 • Friends

The best experience with a personal travel guide. Very accommodating. You will be spoiled by their over the top service. Very knowledgeable in every aspect of China's history. Expedient and best times and entrances to parks and attractions. Guides were very friendly and caring.
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Stefan B
Stefan B
Reviewed on March 20, 2026
Tripadvisor score Great experience!

Mar 2026 • Solo

I chose China Tours for an 11 day Beijing, Xi’an, Zhangjiajie tour and it was seamless. The travel agent, Lora, was attentive and committed to customer service throughout the planning stages.

Throughout the tour, I felt safe and comfortable with each driver and tour guide. The tour guides were knowledgeable, warm and so enthusiastic. I had such a lovely time - the Great Wall was one of the best days of my life.

Doing a tour in China is highly recommended as they have their own ecosystems (apps for purchases etc), and a tour made everything so much easier!
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Adam D
Adam D
Reviewed on March 17, 2026
Tripadvisor score First-class small group tour and customer care

Mar 2026 • Couples

Lora from China Tours provided us with a first-class experience from start to finish. Outstanding customer service and always accommodating to our needs. They made our holiday to China even more special by organising everything for us and even accomadated our additional day request to go to Three Kingdom Town in Wuxi.
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Fearless489773
Fearless489773
Reviewed on March 09, 2026
Tripadvisor score A Dream Come True

Feb 2026 • Couples

Following our recent retirement we wanted to fulfil our dream of seeing the Terracotta Army in Xi’an and Giant Pandas in Chengdu. We had a planned annual trip to Hong Kong over the Chinese New Year period so we wanted to add a trip to China by train. We knew it can be difficult to navigate around China for non mandarin speakers, but we also did not fancy being part of a large tour group, therefore we explored the possibility of a private tour. We did some online research and came across China Tours Xi’an. From the moment of our first contact, we were so impressed with the care and professionalism of our travel consultant Dora. She understood the key places we wanted to visit and she built a recommendation itinerary for us around them and to our amazement, we wouldn’t be just seeing giant pandas but would be keepers for the day at the Panda Base. A quotation was received promptly which covered the costs of hotel, private guide, private car/driver, admission costs, as well as train tickets between Xi’an and Chengdu. The booking was secured with a deposit payment with balance payable a month before the trip. Both of our tour guides Jenny at Xi’an and Andie at Chengdu were knowledgeable, friendly, and enthusiastic. Our dedicated drivers and transports were excellent. Of course, we were not disappointed with the Terracotta Army, but Jenny’s useful hint in forgetting about personal space to get to the front for the best view ensured that we did get the best view even with the huge crowds! The giant pandas were the highlight, we fell in love with these fluffy bears, such delightful and gentle creatures. Thank you China Tours for making our dreams come true, a particular big thanks to Dora for coming to the rescue when our return journey to Hong Kong which was not organised by China Tours didn’t go as planned, your help and professionalism is so appreciated by us. We would highly recommend China Tours for visitors to China.
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Anto
Anto
Reviewed on Feb 02, 2026
Tripadvisor score Thanks China Tours

Jan 2026 • Couples

We used China Tours to plan a six day itinerary to cover the Great Wall and Terracotta Army. China Tours planned and executed a seamless experience that was just excellent! We saw and experienced far more than we had initially expected. The guides in both Beijing and Xi'an were excellent with an incredible knowledge.
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Derik H
Derik H
Reviewed on Jan 20, 2026
Tripadvisor score Fantastic Family Adventure

Jan 2026

What an amazing trip in China. China tours did a fantastic job planning out my 12 day trip in China! Dora was very helpful in planning the trip and making adjustments as needed based on what type of experience I was looking for. Not only was she accommodating but she also went out of the way to help me get in contact with the orphanage institution that I was from in China. The main goal of this trip was to visit my home town that I grew up in and to explore China. Dora helped achieve those goals and made a great itinerary. We went to Beijing, Xian, Shanghai, Lishui, and Hong Kong. Everything went seamless and smooth and the private tour guides were amazing. I would highly recommend using China tours for visiting China!
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Maxime M
Maxime M
Reviewed on Jan 20, 2026
Tripadvisor score Very good experience

Dec 2025

I went on a family trip in China, going from Hong Kong (arranged by us), to Guilin, Chengdu, Xi'an, and Beijing (arranged by China Tours). The agency provided us with hotels, guides, and transportation, and was available to answer our questions (we used emails and WeChat to communicate, but other options might be available). We generally had a wonderful trip, with very nice attractions, nice guides as well, and a good balance between attractions and personal time. I will recommend China Tours to my acquaintances that want to do a tour in China.
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ErronW
ErronW
Reviewed on Jan 16, 2026
Tripadvisor score Amazing trip to Beijing

Dec 2025 • Couples

We had an amazing time in Beijing and it was our first trip to China. Glad that we chose China tours to organise the trip, thank you Martha!

Our guide, Li, and the driver Sun, were very attentive and helpful and they are insightful! Every day was fantastic, we were taken to the Great Wall at Mutianyu point and took chairlift up. We then took the Toboggan down which was so much fun.

The experience around Forbidden City was also mesmerising. It felt like stepping back in time. We love all the historical stories. Li also took us to the Summer palace where we saw beautiful paintings along the endless corridor and we walked alongside the frozen lake. They were on time but never rushed, so it was relaxing. The hotel, The Regent Beijing was fabulous, the room, the food, location all was perfect. Thank you for organising this trip and we had precious happy memories!
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