Our Approach

Our Approach

Discover the Chinatours.com approach to exploring China

Creating beautiful travel memories is our business

Because every traveler is unique, we believe every travel experience should be unique too. That’s why our approach to travelling and tours is different.

Based on decades of experience on the ground delivering tours, we understand exactly what it takes to make special travel memories that last a lifetime.


We create beautiful travel memories

ChinaTours.com is more than a tour operator in China.

We understand one of the best things about traveling is talking about the experience after the tour is over. We’re committed to creating beautiful travel memories every time you tour with us.


You’ll discover real China with us

We help the world uncover and experience real China.

With a focus on culture, people, places and authentic experiences, you’ll discover a different – and real – China with us. It’s why we have our no commission-based shopping commitment. It’s for people who value experience.


Our tours are based on real experiences, not shopping

While shopping is a big part of travel (we love shopping too!), at ChinaTours.com, we design tours around enjoying the experience of real China, not shopping.

We want our travellers to feel they have a choice about what they purchase and where. It’s the reason every member of our team is paid a salary, instead of having to rely on receiving sales commissions from preferred store operators on the tour.

The benefit to you is ChinaTours.com guides and drivers are totally independent and focused on delivering a memorable experience, not generating an income. They are free to share their wonderful local knowledge of what’s best in every location you visit.

Want insider shopping tips? No problem. Be sure to check with your guide while on tour with us. And if you’ve made a discovery before arriving in China, let us know. We’d love to take you there and can help with translation, selection and creation of a real China experience.


Our tour guides are English speaking

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


We look after every detail

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


Our price difference = a beautiful experience

ChinaTours.com is committed to creating beautiful travel memories. Whether we’re devising our own tours, or custom designing one for you, our focus is on providing you with an experience you’ll enjoy and remember, long after you’ve arrived home.

We source premium partner providers for accommodation, travel and experiences. We do this because we understand the importance of making the most of your precious travel time. It’s why we include centrally located accommodation, comfortable travel times (no pre-dawn starts), and small groups.

Why is this better? Instead of being constrained by tight tour timetables, commission-based shopping destinations, and tour food, you can enjoy total flexibility during your experience with us: relaxed travel pace, eating where you’d like, and incredible accommodation options. Wherever it is, ChinaTour.com guides will take you there!


Connect with real people who know China

For over ten years we’ve been developing our team of travel consultants and guides who are committed to making your tour a beautiful travel memory.

Our big focus? Having a team who understand how important it is to integrate with different cultures. We know we get it right because that’s what people tell us.

From your first enquiry with ChinaTours.com through to the last day of your tour, we ensure our communication with you is clear and comprehensive.


We really care

As a family owned business, we treat our guests and our travel partners how we like be treated – with respect and care.

Our team genuinely cares about you while you’re on tour with ChinaTours.com. If you have any concerns about your tour, be sure to let us know. We’ll do everything can to resolve these as quickly as possible, so you can get back to enjoying your experience.


We offer more choice

With over 100 tour products, ranging from half day walking tours to multi-week adventures, there is virtually no limit to the available choices.

Can’t find what you’re looking for? No problem. We’ll customise a tour specially for you.


Our travel schedules are relaxed

While every tour has a set itinerary, we make sure there is ample time for travelers to wander and discover without a rigid schedule. After all, isn’t that when the best discoveries are made?

Because there is scope on tour for exploration, our guides are able to assist you to discover the exotic, unusual and interesting including optional activities. We think these are perfect ingredients for making beautiful travel memories.


Our accommodation is centrally located

Our accommodation partners have been selected for their centrally located hotels, making it easy for you to make the most of your precious travel time and experience more of the real China while you’re here.

Centrally located means you’ll find our four and five star hotels in the inner city, close to restaurants, stylish shopping choices, and theatres, With heavy traffic a feature of all cities in China, you’ll appreciate the convenient location puts you in easy walking distance to adventure.


Check in with your guide 24/7

When you tour with us, you enjoy 24/7 direct telephone access to your English-speaking tour guide. Once your booking is confirmed with us, we’ll provide the contact details of your guides so you have everything you need on arrival in China. Our guides are trained to be available to support you throughout the tour. No request is too small, so be sure to ask for what you need, regardless of the whether it’s day or night.


Your privacy is protected

Trust is at the heart of every ChinaTours.com customer relationship. We maintain strict protocols around privacy protection.


Your safety is our priority

We understand many Western travelers new to China have safety concerns. That’s why we provide all guests with 24/7 direct mobile contact to their tour guide. You can be confident you will be taken care of every step of your journey.

Check out our frequently asked questions and discover more answers to travelling in China


No early flights

Travelling long distances can be tiring so it’s good to know ChinaTours.com ensures maximum enjoyment and comfort for you while on tour. We have a no early flights policy that means you’ll be well-rested and enjoy your next travel destination.


Eat where and what you want

One of the joys of travel is experiencing the food and culture of your new destination. China offers many diverse food options and we want you to experience as many as possible while on tour with us. For this reason, we provide our customers with freedom and choice. This is why all tour package pricing is provided exclusive of meals.

The benefit to you? You choose the food! Our guides will share insider knowledge and take you to any restaurant you want to experience.

They will also make recommendations based on our carefully curated selection of the restaurants and food choices we feel provide our customers with a special experience.

Want to know more about how we make special travel memories?

Talk to a China travel expert

Get in Touch

Travel Memories

Read what people say about travelling with ChinaTours.com


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Testimonials


Emily Rose
Emily Rose
Reviewed on August 26, 2026
Tripadvisor score Our tour guide Ken made the trip so special!

Aug 2026 • Couples

Ken was an AMAZING guide!! One of my favorite tour guides ever. He was so professional and knowledgeable and kind. He really looked after us and made sure everything was handled perfectly. Huge thanks to Ken!!
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J S
J S
Reviewed on August 16, 2026
Tripadvisor score Wonderful Experience in Xi’an with Eric and China Tours

July 2026

China Tours is a great tour company and you can relax in China as they pick you up from the airport, lead you to the your hotel, and arrange your tours with an experienced guide and driver. If you visit Xi-an and get tour guide, Eric, you got lucky! Eric is extremely smart, diligent, and prepared as a tour guide. He speaks English well and also has a great sense of humor. Your whole family will enjoy his company. We had a great time seeing the Terracotta Warriors, attending the live show, riding bikes on the City Wall as well as visiting the Muslim District. I have to say Xi'an is very hot and humid in July but Eric has a positive attitude and works with you to make the trip pleasurable. He also has a magic Mary Poppins-type backpack where he is able to pull out things you need i.e. umbrella, tissues, his 1st grade homework, etc. I would say he was one of the best tour guides we have had!
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noname_blank
noname_blank
Reviewed on August 15, 2026
Tripadvisor score Excellent Personal Tours of the Beijing and Xi’an regions

August 2026

We had two different guide/driver teams during our trip to China, one in Beijing from August 3–6 and another in Xi’an from August 6–8, and both were excellent.

In Beijing, our guide was Cynthia 常. She picked us up at the airport and was always on time, as was our driver. The driver had a newer Chinese electric sedan, which was very comfortable, and he was friendly and drove very well.

Cynthia was very helpful throughout the three days. She took us to all the main places we wanted to see, but she was also very flexible when we decided to change things around at the last minute. We never felt like we were being rushed through a fixed itinerary. She was also happy to help when we wanted to find local food rather than just eat at the usual tourist restaurants.

Cynthia and the driver also took us to the train station when we left Beijing, and when we arrived in Xi’an, Eric and our new driver were already there waiting for us. They were just as punctual and professional.

Eric had prepared some small trinkets for us to receive at some of the historical sites around Xi’an and Lintong. It was a small thing, but it was a nice and thoughtful touch.

We were particularly interested in trying local food, and both teams were very helpful with this. We had some great meals because of their recommendations. The river trout near the Great Wall was a particular favorite in Beijing, and of course the biang-biang noodles in Xi’an were a must.

We really appreciated having guides who were willing to listen to what we actually wanted to do instead of simply following a standard schedule. Both Cynthia and Eric were friendly, helpful and easy to travel with, and both drivers made us feel comfortable getting around.

I would definitely recommend Cynthia and Eric to other visitors, and I hope we get the chance to use them again if we return to China.
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Ernesto C
Ernesto C
Reviewed on August 15, 2026
Tripadvisor score Great experience.

August 2026

Very fast response of Lora, excellent service. Everything perfect the drivers, guides, cars, etc. Highly recomended. I used to travel a lot to China for bussiness but it is the first time I used an agent for a family holliday and it was great.
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Fraser D
Fraser D
Reviewed on July 28, 2026
Tripadvisor score China tour

July 2026 • Couples

Amazing experience we would highly recommend china tours, from booking to returning home the professionalism produce with everyone connected to china tours over a curved our expectations. Well done for a top job especially thanks to Lira at booking Cythia in Beijing Mark in Xian Robert in Chengdu Top team
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Barbara S
Barbara S
Reviewed on July 10, 2026
Tripadvisor score Our first time to China

July 2026

We have had a phenomenal trip with China Tours. We flew into Shanghai and we were met by Lucy at Customs. Three nights gave us plenty of time to see the sites in Shanghai, Suzhou and Tongli, the museum, a few gardens, park, French section, the Bund and the old section. The Hotel was gorgeous! Next we flew to Xi’an where we were met by Eric and our driver. Both Eric and Lucy are fluent in English. Both are incredible knowledgeable about their perspective cities. With Eric we visited the Terracotta Soldiers, and Goose Pagoda. I left my phone in the restroom of the Pagoda. I realized my phone was missing about 30 minutes and 35 miles later. Eric went the extra mile, my phone was found intact and after a special detour it was returned to me. If coming to Xi’an I recommend Eric as your guide. There is so much to see and do here! A natural hot springs, mountain trails, museums, the City wall!
I am very impresssed with how smooth our trip has been and how personalized it is. From the accommodations, the drivers, guides, tours, in country flights I am incredibly pleased with Chinatours and I recommend them highly.
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Cruiser63567
Cruiser63567
Reviewed on July 07, 2026
Tripadvisor score China 8 day tour

June 2026 • Solo

So impressed with China Tours. Communication from the main contact (Dora) was clear and timely. I had three guides on the trip (Lee, Summer and John), all of them were perfect with good communications and a friendly / knowledgeable delivery of their local knowledge. I highly recommend China Tours to anyone who wants to see some of the amazing sights China has to offer
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Ben H
Ben H
Reviewed on July 06, 2026
Tripadvisor score Amazing tour guides and tour.

May 2026

We had a wonderful trip with China Tours - the tour was everything we could have wanted - wonderful tour guides, a small group, good hotels in central locations! No forced shopping stopovers like a lot of the competition. Would absolutely use and recommend China Tours
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