Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Mayra C
Mayra C
Reviewed on April 19, 2026
Tripadvisor score Epic tour, exceeded expectations

April 2026

We planned a 2 week trip, 5 cities, 3-day Yangtze cruise, and mountains / forest national park. Our tour planner, Dora, was super flexible and helpful in building the itinerary to meet all our desires (via WeChat). The execution was perfect, with English speaking local guides at every city. Choosing a private tour worked great for us given everything we wanted to do. And we did more, besides planned top attractions (Great Wall, Terracotta Warriors, temples, etc), we added a show, a cave with underground River and managed to do some shopping (note: ours was a NO shopping tour by design). All local guides were great, knowledgeable, kind and helpful. Special Kudos to Vivienne (Zhangjiajie) for climbing 999 steps with at Tianmen Cave. We loved our trip and fully recommend China Tours.
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Andrew L
Andrew L
Reviewed on April 10, 2026
Tripadvisor score Thank you China Tours for a wonderful holiday

Apr 2026 • Solo

Went to Lhasa, Tibet and Chengdu with China Tours and everything was well organised from airport pickup, hotel accommodation to the tour itself. The guides were friendly and helpful. They offered suggestions for me to explore Chengdu on my own in the evening. Overall, I had a fantastic experience with China Tours and would highly recommend them to others. Special thank you to Martha at the office and Robert the tour guide at Chengdu
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elainekennedy2201
elainekennedy2201
Reviewed on April 08, 2026
Tripadvisor score China Tours

Mar 2026 • Couples

We enjoyed a fantastic trip to China. We booked our land tour/hotel arrangements through Lora @ China Tours who was excellent. Great organisation and everything went according to the itinerary. We would definitely recommend China Tours to any future travellers.
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Steve L
Steve L
Reviewed on April 06, 2026
Tripadvisor score Great time in Xian with Mark as our guide

Apr 2026 • Couples

We had an excellent few days in Xian, Mark was very knowledgeable on Xian and knew all the good places. Suggested a great night time show as well , very happy and highly recommend.
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Janet Y
Janet Y
Reviewed on March 22, 2026
Tripadvisor score Only way to travel in China with China Tours

Mar 2026 • Friends

The best experience with a personal travel guide. Very accommodating. You will be spoiled by their over the top service. Very knowledgeable in every aspect of China's history. Expedient and best times and entrances to parks and attractions. Guides were very friendly and caring.
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Stefan B
Stefan B
Reviewed on March 20, 2026
Tripadvisor score Great experience!

Mar 2026 • Solo

I chose China Tours for an 11 day Beijing, Xi’an, Zhangjiajie tour and it was seamless. The travel agent, Lora, was attentive and committed to customer service throughout the planning stages.

Throughout the tour, I felt safe and comfortable with each driver and tour guide. The tour guides were knowledgeable, warm and so enthusiastic. I had such a lovely time - the Great Wall was one of the best days of my life.

Doing a tour in China is highly recommended as they have their own ecosystems (apps for purchases etc), and a tour made everything so much easier!
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Adam D
Adam D
Reviewed on March 17, 2026
Tripadvisor score First-class small group tour and customer care

Mar 2026 • Couples

Lora from China Tours provided us with a first-class experience from start to finish. Outstanding customer service and always accommodating to our needs. They made our holiday to China even more special by organising everything for us and even accomadated our additional day request to go to Three Kingdom Town in Wuxi.
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Fearless489773
Fearless489773
Reviewed on March 09, 2026
Tripadvisor score A Dream Come True

Feb 2026 • Couples

Following our recent retirement we wanted to fulfil our dream of seeing the Terracotta Army in Xi’an and Giant Pandas in Chengdu. We had a planned annual trip to Hong Kong over the Chinese New Year period so we wanted to add a trip to China by train. We knew it can be difficult to navigate around China for non mandarin speakers, but we also did not fancy being part of a large tour group, therefore we explored the possibility of a private tour. We did some online research and came across China Tours Xi’an. From the moment of our first contact, we were so impressed with the care and professionalism of our travel consultant Dora. She understood the key places we wanted to visit and she built a recommendation itinerary for us around them and to our amazement, we wouldn’t be just seeing giant pandas but would be keepers for the day at the Panda Base. A quotation was received promptly which covered the costs of hotel, private guide, private car/driver, admission costs, as well as train tickets between Xi’an and Chengdu. The booking was secured with a deposit payment with balance payable a month before the trip. Both of our tour guides Jenny at Xi’an and Andie at Chengdu were knowledgeable, friendly, and enthusiastic. Our dedicated drivers and transports were excellent. Of course, we were not disappointed with the Terracotta Army, but Jenny’s useful hint in forgetting about personal space to get to the front for the best view ensured that we did get the best view even with the huge crowds! The giant pandas were the highlight, we fell in love with these fluffy bears, such delightful and gentle creatures. Thank you China Tours for making our dreams come true, a particular big thanks to Dora for coming to the rescue when our return journey to Hong Kong which was not organised by China Tours didn’t go as planned, your help and professionalism is so appreciated by us. We would highly recommend China Tours for visitors to China.
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