Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Barbara S
Barbara S
Reviewed on July 10, 2026
Tripadvisor score Our first time to China

July 2026

We have had a phenomenal trip with China Tours. We flew into Shanghai and we were met by Lucy at Customs. Three nights gave us plenty of time to see the sites in Shanghai, Suzhou and Tongli, the museum, a few gardens, park, French section, the Bund and the old section. The Hotel was gorgeous! Next we flew to Xi’an where we were met by Eric and our driver. Both Eric and Lucy are fluent in English. Both are incredible knowledgeable about their perspective cities. With Eric we visited the Terracotta Soldiers, and Goose Pagoda. I left my phone in the restroom of the Pagoda. I realized my phone was missing about 30 minutes and 35 miles later. Eric went the extra mile, my phone was found intact and after a special detour it was returned to me. If coming to Xi’an I recommend Eric as your guide. There is so much to see and do here! A natural hot springs, mountain trails, museums, the City wall!
I am very impresssed with how smooth our trip has been and how personalized it is. From the accommodations, the drivers, guides, tours, in country flights I am incredibly pleased with Chinatours and I recommend them highly.
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Cruiser63567
Cruiser63567
Reviewed on July 07, 2026
Tripadvisor score China 8 day tour

June 2026 • Solo

So impressed with China Tours. Communication from the main contact (Dora) was clear and timely. I had three guides on the trip (Lee, Summer and John), all of them were perfect with good communications and a friendly / knowledgeable delivery of their local knowledge. I highly recommend China Tours to anyone who wants to see some of the amazing sights China has to offer
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Ben H
Ben H
Reviewed on July 06, 2026
Tripadvisor score Amazing tour guides and tour.

May 2026

We had a wonderful trip with China Tours - the tour was everything we could have wanted - wonderful tour guides, a small group, good hotels in central locations! No forced shopping stopovers like a lot of the competition. Would absolutely use and recommend China Tours
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Laurissa S
Laurissa S
Reviewed on July 05, 2026
Tripadvisor score Xi’an Must Do Experience

July 2026

Xi’an was an unexpected delight! So much to see and do. In a couple days we were able to visit the City Wall, Terracotta Warriors, Muslim quarter, and Big Wild Goose Pagoda. On our guide Eric’s recommendation we even saw an incredible live show with live camels and wolves and all kinds of special effects. Eric made the tour particularly special with his great attitude, videos to explain history, and sense of humour. Eric took exceptional care of us. We joked his backpack was magical as he always seemed to have anything one would want - an umbrella, extra fan, snack, or even a prop to demonstrate an ancient amusement. He was respectful and interested in our culture. He will leave enormous shoes to fill for our remaining guides!
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Dougie
Dougie
Reviewed on July 01, 2026
Tripadvisor score Fantastic Xi’an & the Terracotta Army

July 2026 • Couples

What a great place, in particular the Terracotta Warriors outside Xi’an, which were absolutely amazing. We also enjoyed the City Walls, the Great Wild Goose Pagoda, the Muslim Markets and the Shadow puppet show in the old Chinese house. Our guide, Crystal, was extremely knowledgeable and keen to teach us and our driver, Lena, was excellent. Thank you.
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Katie A
Katie A
Reviewed on June 15, 2026
Tripadvisor score Amazing

May 2026

Once in a lifetime experience! Highly recommend, the tour guides and driver were amazing and me and my dad had a great time.
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Venture798509
Venture798509
Reviewed on June 7, 2026
Tripadvisor score Wonderful and memorable trip from China Tours

June 2026

We had an absolute wonderful time in China. We did the 17 day Spectacular China Vista and China Tours did a fantastic job organizing this trip. All the guides were fantastic and really took care of us. Thank you China Tours.
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Edwin H
Edwin H
Reviewed on June 4, 2026
Tripadvisor score Tour to China, excellent!

June 2026 • Couples

An excellent experience with the company, no forced shopping stops, guaranteed tickets, small groups; in Shanghai we were even alone with my wife, and we received personalized attention throughout. Highly recommended.
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