Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Edwin H
Edwin H
Reviewed on June 4, 2026
Tripadvisor score Tour to China, excellent!

June 2026 • Couples

An excellent experience with the company, no forced shopping stops, guaranteed tickets, small groups; in Shanghai we were even alone with my wife, and we received personalized attention throughout. Highly recommended.
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Armin E
Armin E
Reviewed on June 2, 2026
Tripadvisor score Excellent experience with guide Kobe

June 2026 • Couples

We had a great experience in Xi'An. Kobe, our tour guide, took well care of everything we needed to have an excellent and worry free at Xi'An. Truly recommend both China Tour for anyone who wants to visit China.
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clayton l
clayton l
Reviewed on May 29, 2026
Tripadvisor score Personalized tour, anchored in family history

May 2026 • Solo

Mine was an unusual trip, aimed at visiting sites from the mother's life in China, more than 100 years ago. Th China Tours guides and drivers made it possible for me to see every one of places I had identified. IN many cases they did additional background research, finding historical photographs, and identifying locations. All tour logistics (rail, lodging) worked smoothly. I am more than 100% satisfied!
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Clare F
Clare F
Reviewed on May 29, 2026
Tripadvisor score Excellent trip

May 2026 • Couples

We had an excellent experience with this tour company from start to finish. Communication during planning was smooth and responsive, pricing was very reasonable, and every guide we had was friendly, knowledgeable, and attentive. Lee in Beijing was the best! The itinerary was thoughtfully planned to avoid crowds and make travel days comfortable and efficient. Hotel selections throughout the trip exceeded our expectations in both comfort and location. Overall, this was a very well-organized and enjoyable experience, and we would highly recommend this company to anyone traveling in China.
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luca b
luca b
Reviewed on May 27, 2026
Tripadvisor score excellent service

May 2026 • Couples

everything was OK. No trouble nor glitch whatsoever. All guides were nice and very professional. Our china trip was an unforgettable experience.
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ErronW
ErronW
Reviewed on May 21, 2026
Tripadvisor score AMAZING holiday in Yunnan Province

May 2026 • Couples

This is our second China trip with China Tours. Thank you for organising such a fantastic trip Martha! Five stars experience in every way. We chose China Tours again for our trip to Yunnan, after we had a fabulous time in Beijing last year. It’s a 10-day tour which started in Kunming, and then we went to Dali, Lijiang, and Shangri-la. From the moment we were picked up at Kunming airport, getting local sim card, dropped off at the hotel and the places we visited, everything was smooth and we were really taken care of.
The hotels were all excellent with great services and extensive options of breakfast included. The drivers were excellent, especially Mrs. Li who drove us from Dali to Lijiang and to Shangri-la, the car was very comfortable and spacious. We had different guides in every city, they are all very friendly, helpful, and they have deep knowledge of all the places we visited. Especially our guide Caroline from Lijiang and Tsesham from Shangri-la. We spent more time in Lijiang and Shangri-la so we had more time with our guides there. They are truly the experts of their respective cultures, they are attentive, insightful, very kind, and encouraging. We had so much fun! Thank you for making our holiday in China feel special and memorable.
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Jeff B
Jeff B
Reviewed on May 21, 2026
Tripadvisor score Fantastic experience

May 2026

Cannot say enough about this tour. Booking was incredible easy, communication, fantastic we had the great guides, including Lee in Beijing, Helen in Xi’an, Tracy in Chengdu, and John in Shanghai. Everyone was ineligible and brought you perspective. Everything was arranged perfectly, including in country, airfare and high-speed rail we elected five star hotels, and we were not disappointed. I would highly recommend this company.
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Navigate27423060359
Navigate27423060359
Reviewed on May 12, 2026
Tripadvisor score Amazingly organised tours with incredible people

Apr 2026 • Couples

Booked back to back tours through China to visit the must see places people always talk about. First tour for 10 days covered Beijing (included Tiananmen Square, Forbidden City and Mutianyu Great Wall), Xian (Terracotta Army), Zhangjajie (visit the national forest via Bailong Elevator and Tianmen Mountain) and ended in Shanghai (The Bund and Yuyuan Garden). Next tour commenced a couple of days later visiting Chengdu (can't miss the Pandas) and Lhasa in Tibet (including Drepung and Sera Monasteries and Potala Palace). Guides are all fantastic. Thank you Jessica, Chris, Cindy, Lucy, Raymond and Tashi for making it such a memorable trip. So much more to see and will have to have another visit. Some hiccups with flights (delayed departures, cancellations due to bad weather) but through it all Lora was there to help find emergency accommodation and re-book flights (and thank you to Lucy and Tashi who had to deal with 2:00am flights and returns to airports when flight couldn't land). If our experience with China Tours is indicative of the service they provide then I have nothing but admiration for the organisation.
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