Our Approach

Our Approach

Discover the Chinatours.com approach to exploring China

Creating beautiful travel memories is our business

Because every traveler is unique, we believe every travel experience should be unique too. That’s why our approach to travelling and tours is different.

Based on decades of experience on the ground delivering tours, we understand exactly what it takes to make special travel memories that last a lifetime.


We create beautiful travel memories

ChinaTours.com is more than a tour operator in China.

We understand one of the best things about traveling is talking about the experience after the tour is over. We’re committed to creating beautiful travel memories every time you tour with us.


You’ll discover real China with us

We help the world uncover and experience real China.

With a focus on culture, people, places and authentic experiences, you’ll discover a different – and real – China with us. It’s why we have our no commission-based shopping commitment. It’s for people who value experience.


Our tours are based on real experiences, not shopping

While shopping is a big part of travel (we love shopping too!), at ChinaTours.com, we design tours around enjoying the experience of real China, not shopping.

We want our travellers to feel they have a choice about what they purchase and where. It’s the reason every member of our team is paid a salary, instead of having to rely on receiving sales commissions from preferred store operators on the tour.

The benefit to you is ChinaTours.com guides and drivers are totally independent and focused on delivering a memorable experience, not generating an income. They are free to share their wonderful local knowledge of what’s best in every location you visit.

Want insider shopping tips? No problem. Be sure to check with your guide while on tour with us. And if you’ve made a discovery before arriving in China, let us know. We’d love to take you there and can help with translation, selection and creation of a real China experience.


Our tour guides are English speaking

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


We look after every detail

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


Our price difference = a beautiful experience

ChinaTours.com is committed to creating beautiful travel memories. Whether we’re devising our own tours, or custom designing one for you, our focus is on providing you with an experience you’ll enjoy and remember, long after you’ve arrived home.

We source premium partner providers for accommodation, travel and experiences. We do this because we understand the importance of making the most of your precious travel time. It’s why we include centrally located accommodation, comfortable travel times (no pre-dawn starts), and small groups.

Why is this better? Instead of being constrained by tight tour timetables, commission-based shopping destinations, and tour food, you can enjoy total flexibility during your experience with us: relaxed travel pace, eating where you’d like, and incredible accommodation options. Wherever it is, ChinaTour.com guides will take you there!


Connect with real people who know China

For over ten years we’ve been developing our team of travel consultants and guides who are committed to making your tour a beautiful travel memory.

Our big focus? Having a team who understand how important it is to integrate with different cultures. We know we get it right because that’s what people tell us.

From your first enquiry with ChinaTours.com through to the last day of your tour, we ensure our communication with you is clear and comprehensive.


We really care

As a family owned business, we treat our guests and our travel partners how we like be treated – with respect and care.

Our team genuinely cares about you while you’re on tour with ChinaTours.com. If you have any concerns about your tour, be sure to let us know. We’ll do everything can to resolve these as quickly as possible, so you can get back to enjoying your experience.


We offer more choice

With over 100 tour products, ranging from half day walking tours to multi-week adventures, there is virtually no limit to the available choices.

Can’t find what you’re looking for? No problem. We’ll customise a tour specially for you.


Our travel schedules are relaxed

While every tour has a set itinerary, we make sure there is ample time for travelers to wander and discover without a rigid schedule. After all, isn’t that when the best discoveries are made?

Because there is scope on tour for exploration, our guides are able to assist you to discover the exotic, unusual and interesting including optional activities. We think these are perfect ingredients for making beautiful travel memories.


Our accommodation is centrally located

Our accommodation partners have been selected for their centrally located hotels, making it easy for you to make the most of your precious travel time and experience more of the real China while you’re here.

Centrally located means you’ll find our four and five star hotels in the inner city, close to restaurants, stylish shopping choices, and theatres, With heavy traffic a feature of all cities in China, you’ll appreciate the convenient location puts you in easy walking distance to adventure.


Check in with your guide 24/7

When you tour with us, you enjoy 24/7 direct telephone access to your English-speaking tour guide. Once your booking is confirmed with us, we’ll provide the contact details of your guides so you have everything you need on arrival in China. Our guides are trained to be available to support you throughout the tour. No request is too small, so be sure to ask for what you need, regardless of the whether it’s day or night.


Your privacy is protected

Trust is at the heart of every ChinaTours.com customer relationship. We maintain strict protocols around privacy protection.


Your safety is our priority

We understand many Western travelers new to China have safety concerns. That’s why we provide all guests with 24/7 direct mobile contact to their tour guide. You can be confident you will be taken care of every step of your journey.

Check out our frequently asked questions and discover more answers to travelling in China


No early flights

Travelling long distances can be tiring so it’s good to know ChinaTours.com ensures maximum enjoyment and comfort for you while on tour. We have a no early flights policy that means you’ll be well-rested and enjoy your next travel destination.


Eat where and what you want

One of the joys of travel is experiencing the food and culture of your new destination. China offers many diverse food options and we want you to experience as many as possible while on tour with us. For this reason, we provide our customers with freedom and choice. This is why all tour package pricing is provided exclusive of meals.

The benefit to you? You choose the food! Our guides will share insider knowledge and take you to any restaurant you want to experience.

They will also make recommendations based on our carefully curated selection of the restaurants and food choices we feel provide our customers with a special experience.

Want to know more about how we make special travel memories?

Talk to a China travel expert

Get in Touch

Travel Memories

Read what people say about travelling with ChinaTours.com


Customers from Europe

Customers from Europe

Customers from Europe

Customers from Europe

Customers from Europe

Customers from Europe

Customers from USA

Customers from USA


View More Travel Memories

Testimonials


isabelle1610
isabelle1610
Reviewed on Sept 23, 2025
Tripadvisor score Great

Sept 2025 • Solo

I had a fantastic trip in China. I was met by 4 different guides in China in each city. In Beijing, I was met by Lindsey , in Xian By Linda, Warren in Shangai and Mathew in Hong kong. They were all very professional and I enjoyed the stories. You have a beautiful country and a lot of history I will definitely recommend China Tours. I met some wonderful people too. The highlight of the tour was surprising my son Jason in Hong Kong as he was celebrating his 30th 🥰
Read more Read less
Lachlan A
Lachlan A
Reviewed on Sept 18, 2025
Tripadvisor score Beijing Tour is Fun!

Sept 2025 • Solo

I had an amazing tour of the main cultural attractions in Beijing with my tour guide Lee. The experience was so easy and fun with her guidance, sense of humour and suggestions of places to eat and experiences to try in addition of the tour. Highly recommended.
Read more Read less
Mircea D
Mircea D
Reviewed on Sept 17, 2025
Tripadvisor score The best tour I have ever had

Sept 2025 • Solo

Usually I only write negative reviews, but this time it is an exception. Unfortunately I can give only 5 stars, but the company deserves 100 stars. Everything was exceptional, from organizing starting with some places I had in mind to visit, to every single detail of the trip. In other words it was perfect. I chose what I wanted to visit and Martha, the person who replied to my first inquiry, proposed the tour. I wanted to be alone in the tour, which is the best (only you and the guide), but maybe due to the requests, in two places I was with another couple from USA, which was really great. While on tour I realized that there are places I want to visit, but there was no time for this. This means next year I have to come back, but this time I will be alone. There are some things when you have to be alone, no matter how nice the other group members are. Of course if I will come back, I will use China Tours.
Read more Read less
Mark A
Mark A
Reviewed on Aug 25, 2025
Tripadvisor score Amazing China

Aug 2025 • Couples

We had a great 14 day trip with a week gap in the middle to attend the world games in Chengdu. With only three weeks before we departed Dora provided a draft itinerary in 2 hours that required only minor changes. Dora was always available to sort any issues for the whole trip - but tracking down our lost luggage was an outstanding effort. In Guilin we were greeted by Joanne who made our first days in China very memorable, Longji rice terraces and trying local food were highlights. Thanks for the thoughtful train snacks Joanne. Lucy met us at Zhangjiajie and was great company as well as a great guide especially in the amazing and extensive Zhangjiajie National Forest Park. Thanks for the local restaurant tips Lucy. The fast train across the mountains that divide southern and northern China to Xi’an, led us to Helen and her driver who covered both exits to ensure we did not get lost. Helen shared her love and vast knowledge of ancient China - terracotta warriors, and the amazing historic and modern Xi’an. Thanks Helen you brought two thousand years of history and the Silk Road to life. Our last fast train brought us to Beijing and the super resilient Lee, preparations for the victory over Japan parade in Tiananmen Square complicated things and meant that despite great effort by Lee and Dora we will have to visit the square next time. Lee managed the situation very well and we enjoyed our forbidden city, summer palace, Hutongs and temple of heaven day followed by a whole day on the Great Wall which was amazing. Thanks Lee, smiling and super cool under pressure. Special thanks to all our drivers, whose skill, patience and endless bottles of water made every trip stress free. All our hotels were well chosen and met or exceeded expectations. China was fascinating, friendly and full of new experiences, China tours made sure we enjoyed every moment. We’ll be recommending them to our friends and hope to come back and explore more of this beautiful country .
Read more Read less
Tim C
Tim C
Reviewed on Aug 21, 2025
Tripadvisor score Beijing tour

Aug 2025 • Couples

Our guide Linda was fantastic and to have a guide and a driver Zhang made the most of our tour of Beijing with no stress. We got picked up on arrival right from the start and delivered to our departure at the end.
Read more Read less
Sarinee Y
Sarinee Y
Reviewed on Aug 21, 2025
Tripadvisor score Beijing tour

Aug 2025 • Friends

Linda and the Zhang doing wonderful jobs. Thank you so much for show us around Beijing. .I enjoyed the time in Beijing so much
Read more Read less
Petra H
Petra H
Reviewed on Aug 14, 2025
Tripadvisor score A very professional and friendly team. We had a great and unforgettable trip thanks to The China Guide.

Aug 2025 • Friends

The team at The China Guide was very reliable and understanding, even in the planning phase. With a lot of patience, our individual needs and ideas were addressed. Short-term requests or change requests were quickly taken into account. Planning and organizing the trip was completely uncomplicated and fast through WeChat and email. The guides booked on site were punctual and reliable. The contact absolutely uncomplicated and reliable. So we were able to put together our very individual journey and it went smoothly and optimally. Thank you dear team from China Guide (Lina, Lily, Jack and Alice). Petra and Juliet.
Read more Read less
Fay O
Fay O
Reviewed on Aug 11, 2025
Tripadvisor score A Beautiful Travel Memory

Apr 2025 • Friends

My bestie and I visited China in April for a "recharging holiday". We absolutely had a really wonderful time there. Martha help us for designing a unique private tour according to my "wishing list". We visited Shanghai, Hangzhou and Suzhou. The tranquil classical Chinese garden, the amazing ancient water town, the historic tea house, the authentic local food, the exciting custom clothing experience, and the knowledgeable tour guides, are all my beautiful travel memory. Thank you ChinaTours.com for the professional and premium quality services!
Read more Read less

For the very best in China tours

Filter our search options to find the best suited tour

Destination

Tour Durations

Reveal Tour Options

Quick Question

Expected reply 24 - 48 hours

"*" indicates required fields

This field is for validation purposes and should be left unchanged.