Our Approach

Our Approach

Discover the Chinatours.com approach to exploring China

Creating beautiful travel memories is our business

Because every traveler is unique, we believe every travel experience should be unique too. That’s why our approach to travelling and tours is different.

Based on decades of experience on the ground delivering tours, we understand exactly what it takes to make special travel memories that last a lifetime.


We create beautiful travel memories

ChinaTours.com is more than a tour operator in China.

We understand one of the best things about traveling is talking about the experience after the tour is over. We’re committed to creating beautiful travel memories every time you tour with us.


You’ll discover real China with us

We help the world uncover and experience real China.

With a focus on culture, people, places and authentic experiences, you’ll discover a different – and real – China with us. It’s why we have our no commission-based shopping commitment. It’s for people who value experience.


Our tours are based on real experiences, not shopping

While shopping is a big part of travel (we love shopping too!), at ChinaTours.com, we design tours around enjoying the experience of real China, not shopping.

We want our travellers to feel they have a choice about what they purchase and where. It’s the reason every member of our team is paid a salary, instead of having to rely on receiving sales commissions from preferred store operators on the tour.

The benefit to you is ChinaTours.com guides and drivers are totally independent and focused on delivering a memorable experience, not generating an income. They are free to share their wonderful local knowledge of what’s best in every location you visit.

Want insider shopping tips? No problem. Be sure to check with your guide while on tour with us. And if you’ve made a discovery before arriving in China, let us know. We’d love to take you there and can help with translation, selection and creation of a real China experience.


Our tour guides are English speaking

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


We look after every detail

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


Our price difference = a beautiful experience

ChinaTours.com is committed to creating beautiful travel memories. Whether we’re devising our own tours, or custom designing one for you, our focus is on providing you with an experience you’ll enjoy and remember, long after you’ve arrived home.

We source premium partner providers for accommodation, travel and experiences. We do this because we understand the importance of making the most of your precious travel time. It’s why we include centrally located accommodation, comfortable travel times (no pre-dawn starts), and small groups.

Why is this better? Instead of being constrained by tight tour timetables, commission-based shopping destinations, and tour food, you can enjoy total flexibility during your experience with us: relaxed travel pace, eating where you’d like, and incredible accommodation options. Wherever it is, ChinaTour.com guides will take you there!


Connect with real people who know China

For over ten years we’ve been developing our team of travel consultants and guides who are committed to making your tour a beautiful travel memory.

Our big focus? Having a team who understand how important it is to integrate with different cultures. We know we get it right because that’s what people tell us.

From your first enquiry with ChinaTours.com through to the last day of your tour, we ensure our communication with you is clear and comprehensive.


We really care

As a family owned business, we treat our guests and our travel partners how we like be treated – with respect and care.

Our team genuinely cares about you while you’re on tour with ChinaTours.com. If you have any concerns about your tour, be sure to let us know. We’ll do everything can to resolve these as quickly as possible, so you can get back to enjoying your experience.


We offer more choice

With over 100 tour products, ranging from half day walking tours to multi-week adventures, there is virtually no limit to the available choices.

Can’t find what you’re looking for? No problem. We’ll customise a tour specially for you.


Our travel schedules are relaxed

While every tour has a set itinerary, we make sure there is ample time for travelers to wander and discover without a rigid schedule. After all, isn’t that when the best discoveries are made?

Because there is scope on tour for exploration, our guides are able to assist you to discover the exotic, unusual and interesting including optional activities. We think these are perfect ingredients for making beautiful travel memories.


Our accommodation is centrally located

Our accommodation partners have been selected for their centrally located hotels, making it easy for you to make the most of your precious travel time and experience more of the real China while you’re here.

Centrally located means you’ll find our four and five star hotels in the inner city, close to restaurants, stylish shopping choices, and theatres, With heavy traffic a feature of all cities in China, you’ll appreciate the convenient location puts you in easy walking distance to adventure.


Check in with your guide 24/7

When you tour with us, you enjoy 24/7 direct telephone access to your English-speaking tour guide. Once your booking is confirmed with us, we’ll provide the contact details of your guides so you have everything you need on arrival in China. Our guides are trained to be available to support you throughout the tour. No request is too small, so be sure to ask for what you need, regardless of the whether it’s day or night.


Your privacy is protected

Trust is at the heart of every ChinaTours.com customer relationship. We maintain strict protocols around privacy protection.


Your safety is our priority

We understand many Western travelers new to China have safety concerns. That’s why we provide all guests with 24/7 direct mobile contact to their tour guide. You can be confident you will be taken care of every step of your journey.

Check out our frequently asked questions and discover more answers to travelling in China


No early flights

Travelling long distances can be tiring so it’s good to know ChinaTours.com ensures maximum enjoyment and comfort for you while on tour. We have a no early flights policy that means you’ll be well-rested and enjoy your next travel destination.


Eat where and what you want

One of the joys of travel is experiencing the food and culture of your new destination. China offers many diverse food options and we want you to experience as many as possible while on tour with us. For this reason, we provide our customers with freedom and choice. This is why all tour package pricing is provided exclusive of meals.

The benefit to you? You choose the food! Our guides will share insider knowledge and take you to any restaurant you want to experience.

They will also make recommendations based on our carefully curated selection of the restaurants and food choices we feel provide our customers with a special experience.

Want to know more about how we make special travel memories?

Talk to a China travel expert

Get in Touch

Travel Memories

Read what people say about travelling with ChinaTours.com


Customers from Europe

Customers from Europe

Customers from Europe

Customers from Europe

Customers from Europe

Customers from Europe

Customers from USA

Customers from USA


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Testimonials


Scott G
Scott G
Reviewed on Oct 25, 2025
Tripadvisor score Once in a life time. Don’t miss it!

Oct 2025 • Friends

We love China Tours, and glad we chose them.

So far, we’re having a wonderful experience with our tour guide, Helena, in Hong Kong. She is incredibly knowledgeable, speaks excellent English, and shared so much fascinating information about every place we visited. She took us to many interesting and beautiful locations that we might never have discovered on our own. Throughout the day, she was patient, kind, and always ready to help with anything we needed. Her professionalism and friendly personality made the tour both enjoyable and memorable. We are very grateful for her guidance and would highly recommend her to anyone visiting Hong Kong, and we can’t wait to visit China too!
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Emmanuel B
Emmanuel B
Reviewed on Oct 25, 2025
Tripadvisor score An unforgettable experience in Xi’an!

Oct 2025 • Couples

This is the fourth time I write this review because tripadvisor keeps saying it was made using AI. As a non-native English speaker, I used AI to give Cathy the highest praise I could for taking care of us during our trip to Xi'an. She's the best and takes care of every single detail. To Cathy my biggest thanks and to tripadvisor and its insipid AI I hope you detect a drop in content creation due to this.
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Donna B
Donna B
Reviewed on Oct 24, 2025
Tripadvisor score White Glove Treatment

Sept 2025 • Solo

I was a little nervous- never been to Asia, never used this company etc but WOW. I was completely blown away by the service. I booked the two week tour that included Beijing- Xi-an Yangtze cruise- Zhangjiajie and Shanghai. The hotels were fabulous. The transportation included two high speed trains, plane, and private driving service. The guides were top notch and stayed with us until we were on the train and another met us at the other end when we stepped off. Our group was small so we were mobile and able to navigate easily. There wasn’t any shopping stops.
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Austp
Austp
Reviewed on Oct 22, 2025
Tripadvisor score Excellent Tour Organisation

Oct 2025 • Family

great organization of tours, excellent tour guides and communication was always spot on. Would book again with China Tours
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Venture39067238865
Venture39067238865
Reviewed on Sept 29, 2025
Tripadvisor score Great time in China

Sept 2025 • Solo

I traveled through China with China Tours from Sep. 11th to 25th and had a great time. I visited Beijing, Xian, Chongqing, Yangtze river cruise, Zhangjiajie and Shanghai. Everything went smoothly and the tour guides are really helpful and professional. It would be fair to mention their names, just to give them their due: Lee in Beijing, Helen in Xian, Winnie in Chongqing, Lucy in Zhangjiajie and John and Cici in Shanghai. There are many highlights in a country like China, but from a foreigner's point of view maybe Chongqing stands out clearly, if only for unusual, and touring with Winnie, with her deep knowledge of the city made for a great experience.
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isabelle1610
isabelle1610
Reviewed on Sept 23, 2025
Tripadvisor score Great

Sept 2025 • Solo

I had a fantastic trip in China. I was met by 4 different guides in China in each city. In Beijing, I was met by Lindsey , in Xian By Linda, Warren in Shangai and Mathew in Hong kong. They were all very professional and I enjoyed the stories. You have a beautiful country and a lot of history I will definitely recommend China Tours. I met some wonderful people too. The highlight of the tour was surprising my son Jason in Hong Kong as he was celebrating his 30th 🥰
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Lachlan A
Lachlan A
Reviewed on Sept 18, 2025
Tripadvisor score Beijing Tour is Fun!

Sept 2025 • Solo

I had an amazing tour of the main cultural attractions in Beijing with my tour guide Lee. The experience was so easy and fun with her guidance, sense of humour and suggestions of places to eat and experiences to try in addition of the tour. Highly recommended.
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Mircea D
Mircea D
Reviewed on Sept 17, 2025
Tripadvisor score The best tour I have ever had

Sept 2025 • Solo

Usually I only write negative reviews, but this time it is an exception. Unfortunately I can give only 5 stars, but the company deserves 100 stars. Everything was exceptional, from organizing starting with some places I had in mind to visit, to every single detail of the trip. In other words it was perfect. I chose what I wanted to visit and Martha, the person who replied to my first inquiry, proposed the tour. I wanted to be alone in the tour, which is the best (only you and the guide), but maybe due to the requests, in two places I was with another couple from USA, which was really great. While on tour I realized that there are places I want to visit, but there was no time for this. This means next year I have to come back, but this time I will be alone. There are some things when you have to be alone, no matter how nice the other group members are. Of course if I will come back, I will use China Tours.
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