Our Approach

Our Approach

Discover the Chinatours.com approach to exploring China

Creating beautiful travel memories is our business

Because every traveler is unique, we believe every travel experience should be unique too. That’s why our approach to travelling and tours is different.

Based on decades of experience on the ground delivering tours, we understand exactly what it takes to make special travel memories that last a lifetime.


We create beautiful travel memories

ChinaTours.com is more than a tour operator in China.

We understand one of the best things about traveling is talking about the experience after the tour is over. We’re committed to creating beautiful travel memories every time you tour with us.


You’ll discover real China with us

We help the world uncover and experience real China.

With a focus on culture, people, places and authentic experiences, you’ll discover a different – and real – China with us. It’s why we have our no commission-based shopping commitment. It’s for people who value experience.


Our tours are based on real experiences, not shopping

While shopping is a big part of travel (we love shopping too!), at ChinaTours.com, we design tours around enjoying the experience of real China, not shopping.

We want our travellers to feel they have a choice about what they purchase and where. It’s the reason every member of our team is paid a salary, instead of having to rely on receiving sales commissions from preferred store operators on the tour.

The benefit to you is ChinaTours.com guides and drivers are totally independent and focused on delivering a memorable experience, not generating an income. They are free to share their wonderful local knowledge of what’s best in every location you visit.

Want insider shopping tips? No problem. Be sure to check with your guide while on tour with us. And if you’ve made a discovery before arriving in China, let us know. We’d love to take you there and can help with translation, selection and creation of a real China experience.


Our tour guides are English speaking

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


We look after every detail

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


Our price difference = a beautiful experience

ChinaTours.com is committed to creating beautiful travel memories. Whether we’re devising our own tours, or custom designing one for you, our focus is on providing you with an experience you’ll enjoy and remember, long after you’ve arrived home.

We source premium partner providers for accommodation, travel and experiences. We do this because we understand the importance of making the most of your precious travel time. It’s why we include centrally located accommodation, comfortable travel times (no pre-dawn starts), and small groups.

Why is this better? Instead of being constrained by tight tour timetables, commission-based shopping destinations, and tour food, you can enjoy total flexibility during your experience with us: relaxed travel pace, eating where you’d like, and incredible accommodation options. Wherever it is, ChinaTour.com guides will take you there!


Connect with real people who know China

For over ten years we’ve been developing our team of travel consultants and guides who are committed to making your tour a beautiful travel memory.

Our big focus? Having a team who understand how important it is to integrate with different cultures. We know we get it right because that’s what people tell us.

From your first enquiry with ChinaTours.com through to the last day of your tour, we ensure our communication with you is clear and comprehensive.


We really care

As a family owned business, we treat our guests and our travel partners how we like be treated – with respect and care.

Our team genuinely cares about you while you’re on tour with ChinaTours.com. If you have any concerns about your tour, be sure to let us know. We’ll do everything can to resolve these as quickly as possible, so you can get back to enjoying your experience.


We offer more choice

With over 100 tour products, ranging from half day walking tours to multi-week adventures, there is virtually no limit to the available choices.

Can’t find what you’re looking for? No problem. We’ll customise a tour specially for you.


Our travel schedules are relaxed

While every tour has a set itinerary, we make sure there is ample time for travelers to wander and discover without a rigid schedule. After all, isn’t that when the best discoveries are made?

Because there is scope on tour for exploration, our guides are able to assist you to discover the exotic, unusual and interesting including optional activities. We think these are perfect ingredients for making beautiful travel memories.


Our accommodation is centrally located

Our accommodation partners have been selected for their centrally located hotels, making it easy for you to make the most of your precious travel time and experience more of the real China while you’re here.

Centrally located means you’ll find our four and five star hotels in the inner city, close to restaurants, stylish shopping choices, and theatres, With heavy traffic a feature of all cities in China, you’ll appreciate the convenient location puts you in easy walking distance to adventure.


Check in with your guide 24/7

When you tour with us, you enjoy 24/7 direct telephone access to your English-speaking tour guide. Once your booking is confirmed with us, we’ll provide the contact details of your guides so you have everything you need on arrival in China. Our guides are trained to be available to support you throughout the tour. No request is too small, so be sure to ask for what you need, regardless of the whether it’s day or night.


Your privacy is protected

Trust is at the heart of every ChinaTours.com customer relationship. We maintain strict protocols around privacy protection.


Your safety is our priority

We understand many Western travelers new to China have safety concerns. That’s why we provide all guests with 24/7 direct mobile contact to their tour guide. You can be confident you will be taken care of every step of your journey.

Check out our frequently asked questions and discover more answers to travelling in China


No early flights

Travelling long distances can be tiring so it’s good to know ChinaTours.com ensures maximum enjoyment and comfort for you while on tour. We have a no early flights policy that means you’ll be well-rested and enjoy your next travel destination.


Eat where and what you want

One of the joys of travel is experiencing the food and culture of your new destination. China offers many diverse food options and we want you to experience as many as possible while on tour with us. For this reason, we provide our customers with freedom and choice. This is why all tour package pricing is provided exclusive of meals.

The benefit to you? You choose the food! Our guides will share insider knowledge and take you to any restaurant you want to experience.

They will also make recommendations based on our carefully curated selection of the restaurants and food choices we feel provide our customers with a special experience.

Want to know more about how we make special travel memories?

Talk to a China travel expert

Get in Touch

Travel Memories

Read what people say about travelling with ChinaTours.com


Customers from USA

Customers from USA

Customers from USA

Customers from USA

Customers from USA

Customers from USA

From Czechoslovakia

From Czechoslovakia


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Testimonials


Genoveva G
Genoveva G
Reviewed on June 24, 2025
Tripadvisor score Great tour with Linda in Beijing

June 2025 • Friends

This is our second tour with China tours, and it was fantastic. Linda was our guide in Beijing. She was great! She was very knowledgeable about history and culture and a very kind person. Our group was a mix of young and old, and she made our days in Beijing interesting for everyone. We highly recommend Linda and China tours!
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Tofta2010
Tofta2010
Reviewed on June 23, 2025
Tripadvisor score Very interesting and inspiring days!

June 2025 • Friends

Linda did an excellent job to explain and teaching us all about Chinese history and give us a good insight to all the places she showed us. We were a diverse group and even got our three children interred along the way. Thanks Linda!
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Gavin M
Gavin M
Reviewed on June 19, 2025
Tripadvisor score 100% fabulous experience

June 2025 • Family

The trip with China Tours was 100% fabulous. Everything about it was exactly as described. The tour guides were all wonderful, the hotels, and transfers (two bullet trains, two domestic flights) were amazing, everything went exactly as planned, and we had a great first trip to China. We did the 13 Days China Wonders & Pandas tour in June 2025. The balance was perfect between sightseeing with the guides and having free time to explore this amazing country at each destination. The high quality of the five guides along the way really made the trip. They were wonderful people without exception: professional, courteous, very knowledgeable, and friendly. The team at China Tours did truly great work in arranging everything, down to the last detail. Thank you very much for making this trip a really great experience!
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Susan B
Susan B
Reviewed on June 19, 2025
Tripadvisor score The only way to visit China!

June 2025 • Couples

This is a fantastic tour. The tour guides are amazing- so knowledgeable and extremely helpful. The experience of visiting the historic sites has been made far richer than it would’ve been on our own. We have left China with a greater understanding of Chinese history, culture and its people.
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Galia P
Galia P
Reviewed on June 19, 2025
Tripadvisor score Absolutely fantastic guide

June 2025 • Family

Nancy was absolutely amazing. Knowledgeable, professional, kind and always on time. We had amazing 3 days with her. Recommend!!
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Michael W
Michael W
Reviewed on June 6, 2025
Tripadvisor score A Magical Experience

May 2025 • Couples

From the moment we were met at Beijing airport , until our last day in Shanghai , the service and attention to detail by the guides and drivers, was second to none! We opted for the ten day tour, to take advantage of the Chinese government 240 hour visa free TRANSIT permit , which was easily granted on arrival! ( arrival STARTS at midnight after you arrive! ) The vehicles and hotels were of the absolute best quality , and the whole trip was a joy! As every attraction has to be booked in advance , I certainly would not contemplate trying to organise such a trip independently ; and don`t even attempt to DRIVE in China!! At each stop , the knowledgeable guides would organise everything , and then ten minutes before departure ,would telephone the drivers , who would be waiting for us. Every attraction was well ordered and a real pleasure to visit. The standards of comfort EVERYWHERE were excellent! Thoroughly recommend!
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alizasopharr
alizasopharr
Reviewed on May 27, 2025
Tripadvisor score Amazing trip, extraordinary people !

May 2025 • Friends

Linda (Sun) was an incredibly sweet and attentive guide, she helped make an already amazing trip extraordinary by going above and beyond to help us be as comfortable as possible. I would recommend her and China Tours to anyone hoping to visit, truly an unforgettable experience!
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Adventurer508882
Adventurer508882
Reviewed on May 26, 2025
Tripadvisor score Xi’an more than only the Terracotta Army

May 2025 • Couples

It was a dream come true. Excellent guide, Felix and very good driver with a spacious and clean car. A wonderful experience and a lovely hotel.
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