Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Tracy M
Tracy M
Reviewed on Apr. 29, 2025
Tripadvisor score Great experience

Apr 2025 • Friends

The trip went very smoothly , all guides met us at every stop without issues, trips were very informative and covered lots if different things, would recommend this company
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Peter V
Peter V
Reviewed on Apr. 28, 2025
Tripadvisor score China and the Silk Road

Apr 2025 • Couples

it was just fantastic! All the guides were so kind, spoke good English and were always on time. The tour itself was amazing, we saw so many beautiful places. We are already thinking about maybe coming back next year! So also thank you for all this great organisation!
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JENNIFER L
JENNIFER L
Reviewed on Apr. 27, 2025
Tripadvisor score Highly recommend China Tours and their team!

Apr 2025 • Family

Our 5 city tour started in Beijing with Rita as our guide. She was eager, energetic and had the best snacks waiting for us upon arrival! She had great recommendations for restaurants and feedback on the local spots. She definitely set the tone for our 11 day trip and made our stay in Beijing enjoyable and memorable. Thank you for everything, Rita!
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Maahi L
Maahi L
Reviewed on Apr. 22, 2025
Tripadvisor score lovely experience with china tour

Apr 2025 • Family

I had a great experience with China Tour, particularly with Linda, who was exceptionally sweet, helpful, and kind. She greatly simplified our trip to China by assisting us in communicating with the locals.
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Myles M
Myles M
Reviewed on Apr. 15, 2025
Tripadvisor score China Tours is Awesome and a Pleasure

Apr 2025 • Couples

China Tours was amazing to work with. They were so accessible and accommodating to any challenges. They planned the sites based on the day and conditions and experience. The driver and the guide were very nice and helpful. They take great care in assisting and they are very personable to make you at ease. I highly recommend their private tour options. The sites were amazing and I will continue to use them for other cities. My experience at Beijing was extraordinary.
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Rebekka B
Rebekka B
Reviewed on Apr. 12, 2025
Tripadvisor score Great Beijing experience!

Apr 2025 • Family

Amazing guiding in Beijing with our guide Linda! She is very knowledgeable and took so good care of everyone in our group. Would 100% recommend:)
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Cesar G
Cesar G
Reviewed on Apr. 11, 2025
Tripadvisor score Great Time!!!

Apr 2025 • Friends

Thank you so much, Fabiana! Touring Beijing with Fabiana was a wonderful experience... very professional, very caring... definitely one to repeat!
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Agustina M
Agustina M
Reviewed on Apr. 11, 2025
Tripadvisor score Beijing in two days 😊

Apr 2025 • Couples

Fabiana is the most! He fulfilled everything agreed; he was telling us the whole story of the places we visited.. his Spanish is very good!! Always with nice energy and a big smile.. I highly recommend it. Super punctual the chauffeur who took us everywhere, thank you both!
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