Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Genoveva G
Genoveva G
Reviewed on June 24, 2025
Tripadvisor score Great tour with Linda in Beijing

June 2025 • Friends

This is our second tour with China tours, and it was fantastic. Linda was our guide in Beijing. She was great! She was very knowledgeable about history and culture and a very kind person. Our group was a mix of young and old, and she made our days in Beijing interesting for everyone. We highly recommend Linda and China tours!
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Tofta2010
Tofta2010
Reviewed on June 23, 2025
Tripadvisor score Very interesting and inspiring days!

June 2025 • Friends

Linda did an excellent job to explain and teaching us all about Chinese history and give us a good insight to all the places she showed us. We were a diverse group and even got our three children interred along the way. Thanks Linda!
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Gavin M
Gavin M
Reviewed on June 19, 2025
Tripadvisor score 100% fabulous experience

June 2025 • Family

The trip with China Tours was 100% fabulous. Everything about it was exactly as described. The tour guides were all wonderful, the hotels, and transfers (two bullet trains, two domestic flights) were amazing, everything went exactly as planned, and we had a great first trip to China. We did the 13 Days China Wonders & Pandas tour in June 2025. The balance was perfect between sightseeing with the guides and having free time to explore this amazing country at each destination. The high quality of the five guides along the way really made the trip. They were wonderful people without exception: professional, courteous, very knowledgeable, and friendly. The team at China Tours did truly great work in arranging everything, down to the last detail. Thank you very much for making this trip a really great experience!
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Susan B
Susan B
Reviewed on June 19, 2025
Tripadvisor score The only way to visit China!

June 2025 • Couples

This is a fantastic tour. The tour guides are amazing- so knowledgeable and extremely helpful. The experience of visiting the historic sites has been made far richer than it would’ve been on our own. We have left China with a greater understanding of Chinese history, culture and its people.
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Galia P
Galia P
Reviewed on June 19, 2025
Tripadvisor score Absolutely fantastic guide

June 2025 • Family

Nancy was absolutely amazing. Knowledgeable, professional, kind and always on time. We had amazing 3 days with her. Recommend!!
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Michael W
Michael W
Reviewed on June 6, 2025
Tripadvisor score A Magical Experience

May 2025 • Couples

From the moment we were met at Beijing airport , until our last day in Shanghai , the service and attention to detail by the guides and drivers, was second to none! We opted for the ten day tour, to take advantage of the Chinese government 240 hour visa free TRANSIT permit , which was easily granted on arrival! ( arrival STARTS at midnight after you arrive! ) The vehicles and hotels were of the absolute best quality , and the whole trip was a joy! As every attraction has to be booked in advance , I certainly would not contemplate trying to organise such a trip independently ; and don`t even attempt to DRIVE in China!! At each stop , the knowledgeable guides would organise everything , and then ten minutes before departure ,would telephone the drivers , who would be waiting for us. Every attraction was well ordered and a real pleasure to visit. The standards of comfort EVERYWHERE were excellent! Thoroughly recommend!
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alizasopharr
alizasopharr
Reviewed on May 27, 2025
Tripadvisor score Amazing trip, extraordinary people !

May 2025 • Friends

Linda (Sun) was an incredibly sweet and attentive guide, she helped make an already amazing trip extraordinary by going above and beyond to help us be as comfortable as possible. I would recommend her and China Tours to anyone hoping to visit, truly an unforgettable experience!
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Adventurer508882
Adventurer508882
Reviewed on May 26, 2025
Tripadvisor score Xi’an more than only the Terracotta Army

May 2025 • Couples

It was a dream come true. Excellent guide, Felix and very good driver with a spacious and clean car. A wonderful experience and a lovely hotel.
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