Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Anto
Anto
Reviewed on Feb 02, 2026
Tripadvisor score Thanks China Tours

Jan 2026 • Couples

We used China Tours to plan a six day itinerary to cover the Great Wall and Terracotta Army. China Tours planned and executed a seamless experience that was just excellent! We saw and experienced far more than we had initially expected. The guides in both Beijing and Xi'an were excellent with an incredible knowledge.
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Derik H
Derik H
Reviewed on Jan 20, 2026
Tripadvisor score Fantastic Family Adventure

Jan 2026

What an amazing trip in China. China tours did a fantastic job planning out my 12 day trip in China! Dora was very helpful in planning the trip and making adjustments as needed based on what type of experience I was looking for. Not only was she accommodating but she also went out of the way to help me get in contact with the orphanage institution that I was from in China. The main goal of this trip was to visit my home town that I grew up in and to explore China. Dora helped achieve those goals and made a great itinerary. We went to Beijing, Xian, Shanghai, Lishui, and Hong Kong. Everything went seamless and smooth and the private tour guides were amazing. I would highly recommend using China tours for visiting China!
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Maxime M
Maxime M
Reviewed on Jan 20, 2026
Tripadvisor score Very good experience

Dec 2025

I went on a family trip in China, going from Hong Kong (arranged by us), to Guilin, Chengdu, Xi'an, and Beijing (arranged by China Tours). The agency provided us with hotels, guides, and transportation, and was available to answer our questions (we used emails and WeChat to communicate, but other options might be available). We generally had a wonderful trip, with very nice attractions, nice guides as well, and a good balance between attractions and personal time. I will recommend China Tours to my acquaintances that want to do a tour in China.
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ErronW
ErronW
Reviewed on Jan 16, 2026
Tripadvisor score Amazing trip to Beijing

Dec 2025 • Couples

We had an amazing time in Beijing and it was our first trip to China. Glad that we chose China tours to organise the trip, thank you Martha!

Our guide, Li, and the driver Sun, were very attentive and helpful and they are insightful! Every day was fantastic, we were taken to the Great Wall at Mutianyu point and took chairlift up. We then took the Toboggan down which was so much fun.

The experience around Forbidden City was also mesmerising. It felt like stepping back in time. We love all the historical stories. Li also took us to the Summer palace where we saw beautiful paintings along the endless corridor and we walked alongside the frozen lake. They were on time but never rushed, so it was relaxing. The hotel, The Regent Beijing was fabulous, the room, the food, location all was perfect. Thank you for organising this trip and we had precious happy memories!
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Dorothy K
Dorothy K
Reviewed on Dec 25, 2025
Tripadvisor score Please Use China Tours, They Deserve It!

Oct 2025 • Family

China Tours was wonderful and I highly recommend them. Lora was very patient and thorough with all of our pre-trip emails and questions. I discovered that everyone in our group also received the same excellent pre-trip customer service. Our guides met us on time in every city and pleasantly accompanied us to our destinations. Hotels were great with awesome breakfast buffets!
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Luc v
Luc v
Reviewed on Dec 07, 2025
Tripadvisor score 8 day China tour

Oct 2025 • Couples

We had an 8 day trip in organized by China Tours to Being, Xian and Zhangjiajie. There was a different tourguide in every city so we were always with a local! They even made sure we were on the correct seat of the train to the next place. Great memories
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Sumaiya S
Sumaiya S
Reviewed on Nov 20, 2025
Tripadvisor score First Time Traveller 10/10

Oct 2025 • Solo

My entire experience was a 10/10 - the hotels, schedules, timeliness and even the tour guides - on par, they spoke English and gave a lot of insights into historical events and cultural significance as we went on various tours. I would highly recommend! My entire two weeks was absolutely exciting, little packed but worth it. Definitely using China Tours for my next trip!
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Resort12472330819
Resort12472330819
Reviewed on Nov 07, 2025
Tripadvisor score Great experience!

Oct 2025 • Couples

Fabulous 13 day no shopping, small group China trip. (4 of us in Beijing and Xi’an and just 2 for remainder). Itinerary included Beijing, Xi’an, Chonqing, Yangtze cruise, Zhangjiajie and Shanghai. Great guides and drivers, accommodation was excellent and we were lucky enough to get 2 upgrades! Guides were all knowledgeable, professional, punctual and very helpful. Right from planning and booking stage, Dora from China Tours delivered a great experience. Guides included, Lee (Beijing), Helen (Xi’an), Jasmine (Chongqing), Amber (Yichang), Fiona (Zhangjaijie) and John (Shanghai). Thanks China Tours!
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